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 New Horizons 3(42)/2006

16 How to Enter the Euro Zone. by Andres Kingisepp, Tallinn
Only one country from the ten that joined the European Union several years ago has been allowed to join the euro zone. Lithuania and Estonia, who where planning to switch to the euro from the beginning of next year, did not meet the strict criteria. Together with Latvia, who is aiming for year after the next, they are loosing to high inflation.
20 Russian Forum in Finland. by Sergei Pankratov, Mikhail Timakov, Helsinki
The Days of Russian Economy in Finland have been successfully held in Helsinki this April.
Specialists agree that this was the most serious and productive forum between the two countries in the last ten years. The delegations from both sides were quite impressive, headed by the Prime Ministers of both countries.
24 Electric Cable from Russia to Sweden. by Andreas Vaiman, Kotka
The shortage of electricity for Finnish and Swedish companies should be met by building a cable on the bottom of the Baltic Sea. 90% of the electricity is meant for Sweden. Who stands to gain the most out of this deal and what are the main fears of the Finnish side.
31 Bio energy – Finland Tries to Meat the Challenge. by Kristiina Yli-Kovero, Helsinki
By the year 2010 all EU member states are to start using bio energy. Finland has to switch 5.7% of all the fuel it uses to bio based fuel, but meeting this deadline is proving a challenge. The biggest problem for the northern country lies not in producing the fuel, but in finding enough cheap raw materials to make the production feasible.
34 Air for Trade. by Svetlana Pankratova, Stockholm
The Kioto treaty opens up a new opportunity for Russia to sell its quotas on air pollution to Northern countries. This may turn out to be as profitable as selling gas and with the day for keeping up to the treaty agreements coming up in 2008, steps have to be made already now.
40 Keeping the Baltic Clean. by Nikolai Meinert, Tallinn
The increase in the traffic on the Baltic Sea with the introduction of new Russian ports is beginning to put a strain on the ecology of the region. And the danger comes not from unexpected catastrophes at sea, but from everyday irresponsible behaviour of some ship captains, who throw their waste straight into the waters.
44 POWERTEK – move in right direction. by Alexander Istomin, St. Petersburg
11th International Exhibition for Power and Energy Saving POWERTEK-2006, the key energy event in Russian calendar looks like the main rehearsal before G8 meeting in St. Petersburg. Energy questions are on the top of agenda now for political and business leaders in Europe.
46 Baltic Asymmetry. by Michael Boguslavski, Tallinn
During the past decade Estonia’s company Tallink has grown to be one of the main players on the Baltic Sea. It has been building its own ships, opening up new routs and buying up the competitors. The competitors decided to fight back, by attacking the source of Tallink’s high profits – cheap labour.
52 Cleaning up the Customs. by Marina Koluyartseva, Moscow
All year the Russian customs have been under intense scrutiny: the authorities were cleaning up the system in order to stop the inflow of ‛grey“ imports. The importers are changing their logistic schemes to fit in with the changes. The first to react are telephone and IT producers.
58 Flights to Order. by Nikolai Borovikov, Vantaa
In the fast changing modern world little time can be spared for transportation, however the internationalisation of businesses makes the necessity to travel inevitable. When time is money, businessmen have the option to choose made to order flights from charter companies, and the Finnish Jetflite is one of the most reliable off them all.
62 Kazakhstan at a Glance. by Nikolai Meinert, Almaty
First impressions from travelling to Kazakhstan: the political and economic situation, problems and achievements, hopes and fears. Why has this country been able to steadily and successfully develop and attract investments in the neighbourhood of struggling economies?
68 Utilizing the Buying Power of Summer Home Owners. by Gorran Svensson, Turku
According to statistics 15% of the population of Finland leave in 2 houses: their summer holidays they spend at their summer homes. This means a whole knew market group that can even help farmers earn a better living and find ways of earning money alternative to farming.
74 Ships for Geeks. by Alexej Smirnov, Roskilde
For those who take role-playing seriously there are no limits to which they will go to in order to create the most authentic costumes and setting. Combine that with millions and the possibilities are endless. A Danish museum recreates Viking ships using the technology and instruments of the past – allowing future owners to join in the work is just an added bonus.
80 Best Hotels of the World: Hotel Savoy in the History of Florence. by Nikolai Borovikov
Hotel Savoy offers luxury and style in the heart of Florence. The hotel is just a step away from the Duomo, the Uffizi Gallery and the Ponte Vecchio, surrounded by all the main Florence fashion houses making it an ideal base from which to visit the key attractions of this beautiful and historic city.
84 Bj?rn Borg – the Man and the Trade Mark. by Veta Krapanova, Stockholm
One of the largest Scandinavian fashion trademarks – Bj?rn Borg – was registered in 1989 and has already succeeded on the markets of such countries as Norway, Sweden, Finland, Spain. The products marked with the Bj?rn Borg sign are always a successful combination of elegance, sexuality and sportsmanship.
88 High Speeds at Sea
Perhaps nothing can be both more thrilling and more relaxing then yachting. Aapo Karvinen tells why boating is such an important part of his life and gives pointers to those who would like to become owners of their own yachts.
90 Ideal Car for Northern Conditions
The Swedish Volvo is known for its many wonderful qualities. Built in a northern country for northern conditions it is one of the safest cars in the world and ideal for cold weather. Its design is flawless and combined with modern technology it is
definitely the envy of the automobile world.
94 Business Legislation
- Trademark Legislation in Finland: current practical matters.
(Material prepared by company NordLex, Law Offices)