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 New Horizons 4(49)/2007

14 Log Taboo. by Artur Vest, Perm
It looks like the Russian authorities have seriously decided to tackle the problem of raw materials? export. But instead of oil, they chose the much less significant for the country?s economy timber industry. What is the plan, if any? Can it succeed and how? What steps have to be taken next? And what exactly is the situation in the industry?
18 Paper from the field. by Alexander Dubrovski, Helsinki
From hand made papyrus to modern paper industries ? the invention of paper was one of the most significant inventions of man kind. But the growing demand for this product may cause the depletion of the world?s forest supply. Are there alternatives to trees?
25 Bridging Europe. by Victor Kononov, Copenhagen
A lot has already been done to bring the European Union countries closer together. Building bridges and tunnels is one sure way to achieve that. But some projects seem to be too controversial. After 15 years of dithering, Germany and Denmark have finally approved plans to build a bridge across the Fehmarn Strait.
30 ?Mobi Dick? in Russian Waters. by Alexander Istomin, Kotlin
Investing into the Russian economy more often than not can turn out to be a tricky business, as the Finnish owners of ?Mobi Dick?, a container terminal managing company, found out 3 years into their investment.
36 The Internet Blues. by Nikita Savojarov, St.Petersburg
Denmark tops the rankings of The Global Information Technology Report 2006-2007?s ?Networked Readiness Index?, Finland is fourth; Russia? 70th, right after Peru and Botswana, not a surprising turn of events, since even the basic telephone is a luxury for many Russians, especially in the country. Living with and without the Net in the XXIst century.
40 Finland on the Great Silk Road. by Liisa Reionen, Almaty
It is estimated that Kazakhstan has the world?s second largest oil supply. Not surprisingly this sparks interests from countries all over the globe, and Finland is no exception. The Finnish view on Kazakhstan business perspectives.
44 Medicine Mafia. by Natalia Gracheva, Stockholm
It seems that even the north European countries, enjoying excellent medical coverage, have their share of medicine related problems. Are the Medicine monopolists taking advantage of their market positions and scamming patients with overpriced inefficient products?
48 In retrospective. by Marina Koluyartseva, St. Petersburg
Looking back on the Economic Forum held this year in St Petersburg during which 30 contracts were signed with the total cost of $13.5 bn in investment.
55 The Taste of White Nights. by Veronika Pennanen, Helsinki
It seems that in the EU their are so many countries much better suited for farming than Finland, that food from this northern country could never truly compete, not only on the international market, but even on its own. However the country has so much to offer that it often lives the competition far behind.
60 Reindeer Faming. by Alexej Smirnov, Lule?-Rovaniemi-Karasjok-Stockholm
Reindeer farming is very popular in northern Scandinavia. Almost half a million reindeer are grown here buy local farmers. But reindeer meat is hard to find on the shelves of local shops. Where does all the meat go?
64 Absolut Reigns Supreme. by Sregei Tushin, Malm?
The wind of changes is blowing over the fields of the European Union. It is now to be accepted that any strong beverage without a smell can be called ?Vodka?, no matter what it is made from. But the traditional Swedish vodka faces yet a larger challenge, that of privatisation.
68 A house in 17 weeks. by Veronika Pennanen, Sonkaj?rvi
The majority of Finns want to live in their own private house. Finndomo has prepared for the growth in demand by extending its range of house models and making further investments. It launched a new house, which is delivered on the turn-key principle, and sold in hardware stores.
72 Ice Fields. by Larisa Pelle, Oslo
Scientists are continuously researching the processes that are taking place in the Arctic regions. The results of their research are devastating. Since 1980 the Arctic has lost 30% of its ice and the polar bear is just the first one to suffer.
76 The Helsinki Attraction. by Gorran Svensson, Helsinki
The tourism industry share in the Finnish GDP is just as high as that of telecommunications and larger than the whole food industry. New ways are constantly sought to attract even more tourists to Finland. The city of Helsinki is at the vanguard of tourism fashion.
82 Iceland Horses in the way to Russia. by Larisa Pelle, Reykjav?k
This year the first All-Russian Equestrian Games-2007 took place in St Petersburg. They were the more significant since they marked the arrival into the country of the rare Icelandic horses.
86 Business Style. by Larisa Pelle, Helsinki
Finnish design has always stood out from among the rest. One of such companies is Andiata, which established itself in Finland during the past 20 years and is now heading out to international markets. It is as feminine, stylish and fresh as its products.
90 American Adrenalin on European Roads. by Gorran Svensson, G?teborg
The new Dodge Nitro has just arrived in Europe and is trying to make a place for itself in the herd of SUVs. This is a car that seams to be targeted to a certain clientele, which is less that of heavy metal obsessed red necks than that of surfers ? leisure-loving macho young city dwellers.
95 Business Legislation
• General Director in Russian legislation.
(Materials prepared by Natalia Neverovskaya, company Unicomlegal Russia)